Above: celebrity Chef Ellie Krieger
PRESS RELEASE
Barilla® and Celebrity Chef Ellie Krieger Celebrate the Great Taste of Whole Grains
CHICAGO, July 1 /PRNewswire/ -- For the second year in a row, the
Barilla Whole Grain Taste Challenge is encouraging pasta lovers to
discover the great taste of Barilla Whole Grain. Ellie Krieger,
celebrity chef, New York Times bestselling author and registered
dietitian, has joined the program to help demonstrate how delicious
healthy eating can be.
"To get people to eat well, don't say a word about health, rather just cook fantastic food for them," says Ellie Krieger, known for helping people find simple ways to eat healthier without sacrificing taste. "For example, Barilla Whole Grain pasta makes healthy eating a culinary experience; it is delicious while providing all the health benefits of whole grains."
While most people recognize the benefits of adding whole grains into
their diets, the taste and texture of some whole grain foods have been a
deterrent for some. Today, adding proper nutrition into everyday meals
is just a snap thanks to the great taste of Barilla Whole Grain. Made
with 51 percent whole wheat, Barilla Whole Grain is all natural and has
3x more fiber than regular pasta making it an excellent source of fiber.
Moreover, its versatility allows for many easy pairings with seasonal
vegetables, aromatic herbs and cheeses, either for delectable everyday
dishes or for special occasions.
"At Barilla, we thrive on developing pasta that makes healthful
eating a simple and delicious experience," said Kirk Trofholz,
President, Barilla America, Inc. "We are so confident that people will
embrace Barilla Whole Grain, that we are willing to guarantee it with
the Barilla Whole Grain Taste Challenge."
To participate in the challenge, which runs through October 31, 2010,
simply purchase a box of Barilla Whole Grain and try it. People who
are not completely satisfied with the product can receive a free box of
their favorite regular Barilla pasta by submitting a completed
redemption form found on the promotion web site, original store receipt
and UPC symbol. Offered in six shapes - Rotini, Penne, Medium Shells,
Linguine, Spaghetti and Thin Spaghetti - Barilla Whole Grain is
available nationwide.
To help people get the most out of the Barilla Whole Grain Taste
Challenge, Ellie Krieger has created easy and delicious recipes
featuring Barilla Whole Grain. Check out Ellie's exclusive Barilla
Whole Grain recipe below and visit www.TryBarillaWholeGrain.com for
more Barilla recipes, nutritional information and challenge rules.
ELLIE KRIEGER'S BARILLA WHOLE GRAIN SPAGHETTI WITH ROASTED TOMATO AND
ALMOND PESTO
INGREDIENTS:
1 box BARILLA Whole Grain Spaghetti
Olive oil cooking spray
1-1/3 pounds ripe plum tomatoes, cored, seeded, and quartered (about 6
medium)
1/3 cup blanched sliced almonds
1 medium clove of garlic
1/3 cup lightly packed fresh basil leaves, plus more for garnish
1 teaspoon red wine vinegar
1/4 teaspoon crushed red pepper flakes
3 tablespoons extra-virgin olive oil
1/4 cup freshly grated Parmigiano cheese
1/4 teaspoon salt, plus more to taste
DIRECTIONS:
-- PREHEAT the oven to 400 degrees. Spray a baking tray with cooking
spray. Place the tomatoes on the tray and roast in the oven for 30
minutes, until they are soft and slightly charred.
-- TOAST the almonds in a medium-size dry skillet, over medium-high heat.
Stir frequently, until almonds are golden and fragrant, about 3 - 4
minutes.
-- TRANSFER the almonds to a food processor. Add the garlic and process
until they are finely ground. ADD the roasted tomatoes, basil,
vinegar, and pepper flakes to the processor. While the processor is
running, drizzle in the olive oil in a steady stream.
-- ADD the Parmigiano cheese and 1/4 teaspoon salt; pulse to combine.
BRING a large pot of water to a boil.
-- COOK Barilla Whole Grain Spaghetti according to the package
directions. Drain and return the pasta to the pasta pot or to a
serving bowl.
-- ADD the sauce and toss to combine. Season with additional salt to
taste. Serve garnished with whole basil leaves.
About the Barilla Group
Barilla, originally established in 1877 as a bread and pasta shop in
Parma, is today one of the top Italian food groups: a leader in the
pasta business worldwide, in the pasta sauces business in continental
Europe, in the bakery products business in Italy and in the crispbread
business in Scandinavia.
Barilla owns 52 production facilities (13 in Italy and 39 outside
Italy) and exports to more than 125 countries. Every year more than
2,700,000 tons of food products, with the brands Barilla, Mulino Bianco,
Voiello, Pavesi, Wasa, Harry's (France, Spain and Russia), Lieken
Urkorn, Golden Toast and Kamps (Germany), Alixir, Academia Barilla,
Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured
on dining tables the world over.
By respecting its own traditional principles and values, which still
feel current today, by considering employees a fundamental asset and by
developing leading-edge production systems, Barilla has become one of
the world's most esteemed food companies, and one that is recognized
worldwide as a symbol of Italian know-how. For more information:
www.barillagroup.com / www.barillaus.com.
Contact:Photo: http://www.newscom.com/cgi-bin/prnh/20100701/NY28956-a
Mohammed Dieye
(212) 704-8298
[email protected]
http://www.newscom.com/cgi-bin/prnh/20100701/NY28956LOGO-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, [email protected]
http://photos.prnewswire.com/prnh/20100701/NY28956-a
http://photos.prnewswire.com/prnh/20100701/NY28956LOGO-b
Source: Barilla
CONTACT: Mohammed Dieye, +1-212-704-8298, [email protected]
http://www.barillaus.com/
